Brand Name Effect?
I have always wondered why NVivo (previously called NUD*IST) is such a well-known qualitative data analysis (QDA) software. Each software package has its strengths and weaknesses, and NVivo is no exception. ATLAS.ti, MAXQDA, HyperRESEARCH and Dedoose are all great products for a wide variety of qualitative and mixed methods research methodologies. Many of them were developed around the same time (i.e., 20 years ago) if not before NVivo. However, whenever I mention them I always get the question "So how does it compare to NVivo?"
This could be the "first-mover advantage," in which the product that was introduced to researchers first will always be the best, regardless of its functionality. And word-of-mouth certainly plays a role too.
I am willing to give an impartial evaluation of various qualitative data analysis software packages so that researchers can choose the one that best meets their needs.
Just send me a message.
I have always wondered why NVivo (previously called NUD*IST) is such a well-known qualitative data analysis (QDA) software. Each software package has its strengths and weaknesses, and NVivo is no exception. ATLAS.ti, MAXQDA, HyperRESEARCH and Dedoose are all great products for a wide variety of qualitative and mixed methods research methodologies. Many of them were developed around the same time (i.e., 20 years ago) if not before NVivo. However, whenever I mention them I always get the question "So how does it compare to NVivo?"
This could be the "first-mover advantage," in which the product that was introduced to researchers first will always be the best, regardless of its functionality. And word-of-mouth certainly plays a role too.
I am willing to give an impartial evaluation of various qualitative data analysis software packages so that researchers can choose the one that best meets their needs.
Just send me a message.
